Increase Online Video Marketing Reach Through Social Media

Online video marketing is increasingly the chosen option of businesses to establish their online presence. One of the most effective video marketing strategies is the use of social media to widen and diversify audience reach. There are many ways to create a social media presence but statistics show that the use of video is the most popular way. There is no question about video’s popularity by now as its claim to popularity is fully backed by impressive statistics.

Another important thing to remember about videos is that it can work well with various forms of social media. For example, a YouTube video that viewer like can be shared with other Facebook accounts, blogs as well as other social media sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to Share

If you have a fun, exciting and informative video, viewers will not only ‘like” or click a thumbs sign, they will share it with other people so that they can talk about it later. It’s a natural tendency to share something that makes one excited, sad, happy or inspired. The same thing will happen to those who were affected by the shared video because it only takes a click to share.

Even news videos now have links to share with various social media platforms. Viewers usually want to share videos with controversial topics. Eventually, if more sharing recipients like the video, it will go viral. Videos are not only easy to share, they are the type of content people would like to share. Generally, videos are easier to understand than text.

2. Billions of Potential Video Viewers

You can’t share if there’s nobody to share with, right? But there are hundreds of millions of users in the top social media sites. Facebook alone has over 1 billion users. In 2013, eMarketer forecasts social networking users to reach 1.43 billion, an increase of 19.2% from 2012.

Targeting social media users is like targeting a captive audience for your videos. That’s why it’s one of the most considered video marketing tactics to promote brand awareness.

3. Extended Accessibility

TV commercials are played only based on how much air time you bought. It’s not something that’s available if you want to see it. For example, a friend can only tell you about an impressive TV commercial. You have to watch TV and hope it will be shown. On the other hand, online videos are continuously available unless you delete them.

For instance, Justin Bieber’s music video “Baby” with over 756.4 million views has been continuously available at YouTube since April 25 2010. Until now there are still viewers without the need to buy more air time. It’s the same with the popular Volkswagen advertisement with over 53 million hits and counting. If the Justin Beiber video was shown only on a music site like MTV, it would have been taken off after a few months to give way to newer releases. It couldn’t have been viewed at least 756.4 million times.

If you are not using online video marketing strategies to establish your social media presence, you could be limiting the reach of your online marketing efforts.

Oliver Momeni is a serial entrepreneur and life explorer. Online video marketing, personal development, webinars and internet marketing are Oliver’s favorite topics to mastermind with you.

How to Save Money With Mix-And-Match Clothing

Clothing can take a big bite out of your budget if you do not learn frugal clothing strategies. To save money you must learn to make the best use of the smallest amount of clothing.

This article is for women. It is about the need to buy the correct pieces to stretch wardrobes, and how to use all of the clothes in your closet.

Many women have huge closets of clothing, but they don’t wear all of them. The obsession with clothing and shoes in our society has gotten ridiculous. Sometimes price tags are not even taken off items that hang in closets. What a waste of money.

The best way to make good use of your clothing is to mix and match that which you own, and wear everything. This can be done by mixing-and-matching items and dressing them up and down.

Here are some tips to help you with some of the basic pieces in your closet.

Jackets

Jackets serve two purposes- fashion and warmth. You can find Jackets in fabrics from velvet to corduroy. There are conservative cuts, and trendy pieces. If you want to build a frugal wardrobe, stick with the classics. There are many classic cuts, from double breasted to the classic channel jacket.

There are so many ways to wear jackets. Invest in one good jacket, wear it over and over, and the price per wearing becomes only a few pennies.

The High Powered Business Jacket

This jacket is usually very dark, (black, navy or gray) and is worn with a skirt (or pants) in the same color. It is worn with a shirt that is also in a dark color. Not everyone looks good wearing all dark colors, but this is what you wear when you want to look very conservative.

Regular Business Attire

You may soften the look of your outfit by wearing a white shirt, or a shirt in a pastel color. You can also mix the fabrics and colors. However, the jacket and skirt should be classic in style and conservative in color.

Meetings

Take the same black jacket, and relax the look even more by wearing a colorful shirt or sweater under the jacket. Wear a more patterned skirt or pair of pants. Give a little more personality to the outfit with colorful jewelry.

Casual Wear

Finally, for very casual wear, use your jacket with your blue jeans. The jeans should be in a more formal dark wash.

Sweaters

Sweaters are another versatile piece in the frugal wardrobe. Once again, sweaters serve two purposes- fashion and warmth. Sweaters come in several styles, are made of knitted fabric, and almost always soft and snuggly.

Sweaters are knit from many types of yarn, from heavy ply to very thin yarn. You want to buy sweaters that will last, so don’t choose any with a very loose knit.

Again, there are conservative and trendy cuts. If you are buying a cardigan (which functions as a jacket), you want to stick with a conservative cut. However, you can be more stylish with pullover sweaters. Knit fabrics do not last as long as other garments. The fabric often tears, snags, and ravels.

Here are 4 basic ways to wear sweaters.

Under a Jacket

As mentioned in the jacket section, you can wear a sweater under a jacket for a more casual, yet dressy appearance. To make it more interesting, you can also wear a blouse under the sweater. Sweaters look good when dressed up with both scarves and jewelry.

Combined with a Blouse

Sweaters can achieve many looks when worn over blouses. You can improve the appearance of many of your blouses by topping them with a sweater. Many blouses and sweaters are now are made with 3/4 length sleeves. This provides the opportunity to wear a long sleeve blouse under a sweater with 3/4 long sleeves, and then roll up the sleeves on the blouse.

Worn Alone

Sweaters look great worn alone over skirts or pants. Again, both jewelry and scarves look great on sweaters.

Blouses

Blouses will be one of the least expensive items in your wardrobe, and here is where you want to have a variety of colors and styles.

Blouses are worn close to your face, so you do want to be sure and buy them in colors that flatter your face.

Unless you work in a conservative business environment, you can have a lot of fun with colors and styles. If you have kept your skirts and pants in neutral colors, you should be able to pair them with almost everything in your wardrobe.

If you are large busted, but sure the sleeve length does not end at the same place as your bust If your blouse buttons, be sure you can move your arms freely, and there are not gaps between the buttons. If your legs are short, do not buy your blouses too long, or your legs will look shorter if you do not tuck them in.

Here are some ideas for your blouses:

Business Wear

As mentioned in the Jacket section, the most conservative, sophisticated way to wear a blouse is to wear a dark blouse under a dark suit. Wear a light colored blouse to make the outfit less conservative. You can also wear a vest over the blouse for a very business-like look

Vests

Vests lend versatility to blouses. Wear a tailored vest over a blouse for a more formal look. You have a variety of options when it comes to vests, from the conservative blouse, to the very informal looks you can achieve when you wear vests made of fleece and denim. Vests are very easy to sew, and a good choice to expand a small wardrobe.

Casual Wear

Blouses worn alone are usually worn with a piece of jewelry, unless the blouse has a lot of style from the cut and design of the blouse. The accessories worn with a blouse will dress it up or down. Blouses are versatile. You can wear the same cotton blouse with a pair of shorts or a skirt and sweater. They cost less than the other items in your wardrobe so have some fun with color.

Pants

The most versatile pants are conservative business pants and jeans. You can wear them with all of the items above. The fabric and the cut are what make pants go from dressy to casual.

Keep your dress pants conservative, and without pockets or other design details that draw attention, and you can get by with just a couple of pairs for work and special occasions.

Add a couple pair of jeans and a corduroy or twill pant in a neutral color, and that should be all you need. No one is going to remember your pants. You can wear them over and over until they need replacing.

Casual Wear

How much casual wear you need depends on whether you stay at home or work. It also depends on your leisure activities. If you don’t work, you should have more casual wear than business attire. Keeping your wardrobe in balance to your needs is another skill for a frugal clothes shopper.

So these are the basic pieces for a mix-and-match wardrobe. I’ve seen people with as few as 3 blouses and 3 skirts put together amazing outfits with the use of accessories like scarves and jewelry.

When it comes to clothes, less is more. You will take better care of your clothing, and it will always be clean and ready to go. When everything goes together, a little goes a long way.

Body + Clothes + Personality = Harmony

For much of the 20th century women thought that their clothing should “mask” what was beneath. Thankfully, that thinking has pretty much gone by the way-side; however, many women still try to cover their figure flaws by wearing clothing that does not follow the natural line of their bodies. It may sound odd, but the best way to accentuate figure assets and draw attention away from figure flaws is to wear clothing that conforms to your bone structure.

To determine what clothing will harmonize with your body you need to look at these four areas; your shoulders; your waist and your hips. What you want to look for is whether the bones in these areas are rounded our angular. Take for example your shoulders. Do they curve gently from your neck into your arms – or are they a straight line into another straight line from your neck to your arms? When looking at your waist; does it curve in and back out at your hips – or does your waist have little, or no, curve to it? Are your hips straight and somewhat narrow – or do have a very definite roundness to them?

Please DO NOT think that rounded is “fat” and angular is “thin”. That could not be further from the truth! We are looking at the bone structure underneath the skin…NOT the amount of flesh covering those bones. You might be rounded or angular in all four of these areas however, most women are rounded in one or two areas and angular in the others. If the latter is you, then you are a hybrid…not rounded or angular, but a combination…just like an egg. Its oval shape is part rounded and part angular.

A side note: An oval (hybrid) face shape is considered the perfect. This shape allows the most freedom in hairstyle and clothing neckline choices. A rounded or angular face shape will limit the shape necklines that look the best on you. Rounded or princess necklines will frame a rounded face whereas square necklines or deep v-necks will be the best choice for an angular face or square jaw line.

You create harmony between your body and your clothing by choosing fabrics and clothing lines that follow your bone structure. Where you are rounded you should choose soft, flowing or filmy fabrics; gathers ruffles and bows. Accordingly, stiffer-bodied fabrics in clothing with straight detail lines such as pleats and darts will create harmony with angular bone structures.

Every woman has her own unique personality traits that determine the kinds of clothing she is most comfortable in. It is important to consider your personality when making clothing choices. It does not matter how beautiful your clothing is OR how great the color is on you OR how much your friend likes it…if it does not suit your personality, the overall impact will not be as harmonious as it could be. Your body language will tattle on you when you are not mentally comfortable in what your wear.

Women with dramatic personalities want to draw attention to themselves. They will choose trendy styles, bold colors and designs and dramatic accessories. Your message when you walk into a room is – look at me. A textured sweater tunic in a jewel tone with neutral leggings and boots suit you perfectly.

Those of us who are practical, meticulous and cost/quality conscious are comfortable in well-made coordinated classic clothing such as a classic blouse, skirt and princess flats. We are at ease with our message – my style is timeless.

However, if your idea of a perfect outfit is a little dress and a strappy heeled sandal, you probably love to dress up and would never be caught dead without your makeup. It is very important that your message convey that – you are always put together.

Comfort at all cost – is the final message some of us want to convey. We are athletic, natural galls who are drawn to natural fiber, “no-fuss” clothing. What we wear is not as important to us as whether they are functional and comfortable.

There is no right or wrong when it comes to personal style. However, each style type has its drawbacks. •Dramatic women must be cautious that they do not steal the show when that is not appropriate.

•Make certain, if you love classic clothing, to mix it up a bit so that you are not boring.

•Frilly, filmy dresses with heels may appear too “sexy” for an office work setting. Save the look for evening.

•Natural style woman have to work at dressing up when that is what the occasion calls for.

In other words, whatever your style signature is – use some creativity and ingenuity to match the occasion.

This is one part of fashion that is ALL ABOUT YOU! So have fun and enjoy making harmony between your body, personality and clothes!

Unique Children’s Clothing: The Trends of Today

There is a difference between fashion trends among adults and among children. For adults, fashion trends are sometimes a short-lived craze over an item such as designer jeans or something of the same sort but for the kids, a fashion trend usually means finding unique children’s clothing that follows a more general trend. Now let us look at some of the recent trends for unique children’s clothing.

Personalized clothes and accessories

What best way to represent unique children’s clothing than personalized items such as clothes and accessories. In the past, monogrammed shirts and sweaters were a big hit but as of today, a bold initial is the trend. Fashion people call it the “letter sweater”, and it has become the ultimate in unique children’s clothing. Some clothing shops manufacture on an order basis while some stock them in variety of initials. For accessories on the other hand, you have winter hats, scarves, and mittens with their initials as well.

You can still go for monogram as well, while considering the item you want it on and its use. Monogramming produces a classic look so it may be more appropriate on a dress shirt or blouse rather than a backpack or some other accessories. You can also have iron-appliqués to have that unique children’s clothing. Just remember not to overdo the initials and monograms on every item your child has, moderation is still the key. Use one trendy and unique children’s clothing at a time.

Outer wear

Lasting trends for outer wear are the “lumberjack” look, which is a two-tone buffalo plaid, the “snowboarder” look which is of nylon jackets with a longer tail in back and the classic “pea coat”.

For warmer climates, it is best to go for shirt-jackets made out of cotton flannel and when winter comes, wool or polyester fleece jacket would do. All these have become part of the unique children’s clothing collection that you might want to have your little one to have in his or her closet. Word of advice: Look for unique children’s clothing in classic combinations of colors like red and black, navy and black, and orange and dark brown, because you can never go wrong in them.

The snowboarding-inspired jackets may cost a bit much but they have properties such as its breathability and water-repellency. These items you can find in outdoors outfitter to prepare for the winter season. The pea coats on the other hand have been a favorite for many years. They may not seem as though they are unique children’s clothing but they come in a dazzling variety of fabrics and colors so you can easily mix and match. You can use wool pea coats when you dress your kids up for fancier occasions as well.

Footwear

An outfit isn’t complete without the footwear. UGGs has been an all-time favorite because of its distinctive look that comes in a wide array of shades and styles that you can match with even the most unique children’s clothing. They are comfortable, durable and very easy to pull on and off that is why parents love them for the kids. They can survive being handed down a lot of times so you are sure to get your money’s worth. For gender specific footwear, you have “mary janes” for girls and “hiking boots” as a great addition to the boys’ wardrobe.

Mens Designer Clothing And The Colourful Changes

Every time I think of mens clothing I get images of browns, blacks and greys. No matter how fashion may change and what the latest fad may be it is clear that mens fashion has yet to witness any drastic moves and although many have tried, the power that lies with those monotone shades still remains.

In today’s modern-day society, in which men everywhere are more open to experimenting with what they wear; the standard greys, blacks and browns are considered the ‘safe’ and often boring options but that wasn’t always the case. For our great grandfathers, grandfathers and fathers; sharply cut suits in greys, blacks and browns were the epitome of class and were symbols of style for real men’s men, so why isn’t that still the case now?

Admittedly many of us might not pull out the black suit unless there is a funeral or wedding but should we be made to feel like we’re the paupers of the fashion world if we take out the greys and blacks? Many of the leading mens fashion designers have attempted to shake things up by adding great dashes of bold colours into their ranges. Designers including Valentino, Hugo Boss and Vivienne Westwood have thrown greens, blues and yellows into the world of mens designer clothing but I can’t help but wonder, does wearing a bright yellow suit really make me fashion forward?

Call me a bore if you must but I am a stickler for the good, classic styles of clean-cut suits in the colours that have been worn for years. Don’t get me wrong; I have nothing against a polka dot pattern or a bright dash of colour and after-all if the clothes we wear represent who we are then finding the perfect style, whatever that may be is essential.

There have been a range of new additions to mens fashion but my personal favourite has to be the sailor style that consists of navy boat shoes, navy fitted jackets and maybe a striped pocket sleeve for that perfect added touch. For me a style like this is fantastic as, although it is fresh and exciting it still embodies the simplicity and class so associated with classic mens fashion.

Whether it is those greens, blues and yellows to polka dots, stripes and patch-works; in my personal opinion any drastic colour changes belong only on runways and in fashion magazines. When it comes to real life and a real man’s world; unless you are an intern at GQ the classic looks and colours will always suffice.

Whatever the latest new style may be, the classic shades of browns, greys and blacks will always stand tall and why shouldn’t they? If they were good enough for our grandfathers and if they’re even good enough for the ultimate British man James Bond than they’re good enough for us!

3 Classic Pieces to Achieve Ageless Style

Young women can basically wear anything and look good in it. But to women beyond 40, it’s a different story. To them, it’s time to cover up and choose dull clothes to hide their true age and let the younger generation have fun with fashion. But that is so 1930s, back in the days when women are only good at home, in school, or in a hospital.

Today, women are becoming more and more empowered, especially when it comes to fashion. What is believed to be inappropriate to matured women in the past is now becoming a fashion statement to them. The old dressing guidelines are now outdated and replaced with the belief that everyone looks good in any style regardless of age-and figure. After all, true style (and beauty) is timeless and ageless.

Here are some timeless pieces that would look great when worn at any age:

Ageless tunic

This sundress is a perennial classic that continuously pops in and out of style. Ever since the Romans started wearing it decades ago, this outfit has been a staple in every woman’s wardrobe. When cover up is needed, the tunic is the best piece of clothing to turn to. It is easy to wear and will flatter almost all body types. Not only is the tunic pretty, it is also chic and practical.

Tailored skirt

This piece of clothing is a classic. It has been in almost all generations, proving to be a worthy investment in every woman’s closet. Styles vary-A-line, straight cut, or pleated, any style will look good when paired with the right top. Skirts come in various colors. Choose neutral colors for easy mix and match, printed designs for a cheerful feel, or pattered styles for great work to evening attire. Department stores, boutiques, and wholesale apparel stores are great places to shop for tailored skirts.

Classic jacket

Another ageless wardrobe must-have is a jacket. Whether going for a casual lunch or evening party, a stylish jacket will easily fit your style and figure. It can be worn with jeans, skirt, and wholesale dresses. A single breasted jacket is always an excellent choice. It softly hugs the body without overemphasizing your figure. For a timeless, classic look, choose jackets in neutral or pastel colors.

So, who says fashion is only for the younger generation? The trick is to learn what styles fit your age. Get it right and you’ll easily look young, beautiful, fashionable, and fun.

Popular Clothing Brands

Style and fashion is one of the biggest things people pay attention to these days. Everyone has to wear clothes, but there are those people who take getting dressed in the morning to a whole new level. They don’t get dressed to be dressed, they get dressed to make a statement. Whatever that statement may be, there are tons of different clothing brands that will cater to whatever style you need. What look you decide to go with and how much you want to spend are up to you.

For those who choose a prestige and high profile style, there are certain clothing brands that are classics and will always be popular clothing brands. Those that come to mind are Chanel, Gucci, Dolce & Gabana, Ralph Lauren and Armani. The brand names sell themselves, but these are the styles that people see most of the celebrities wearing. People idolise celebrities, so they will shell out huge amounts of money to be just like them.

Classic brands for the younger age that are the popular clothing brands would be Abercrombie & Fitch, Hollister, Nautica and Lucky Brand. These are a bit high-profile for teenagers (they can get pricey) but they have become a staple for that “all-American” look that so many teenagers are into these days. They started the torn jeans and layered shirt looks that so many people today wear.

Other popular clothing brands that are driven towards the teenagers and young adults are those like Vans, Bench, Skin Industries, MOB Inc, DrunkNmunky, Gas, Hooch, Old Glory, Urbanstone, DC and other skater and motocross related styles. They have all kinds of styles, but tend to be more moderately priced and are therefore more appealing, making them popular with those who want to look good but not break the bank.

New clothing lines are constantly coming and going but only a few of them seem to stay course. The main fashion staples are already out there and people tend to stay true to them. It’s usually the classics that will always be the most popular brands (whether they be the high end brands or not). If they weren’t the popular brands then they wouldn’t be the classics now would they?

Happy and Shopping.

The Classic Fashion Personality

The classic dresser has a linear approach to fashion. She is one dimensional, conservative and her wardrobe is sturdy and reliable. When it comes to clothes, the classic dresser invests for the long haul. She goes for the timeless wardrobe and this includes her fashion accessories. She likes tailored clothes in classic durable fabrics such as tweed, wool blends, cashmere, silk and good quality cotton.

Neutral Palette and lots of navy
She is conservative when it comes to colours sticking to neutrals or monochromatic colours i.e. one colour in several shades. She loves navy. She dresses elegantly and so her fashion accessories reflect her fashion personality and are just as tailored and elegant as her clothes. As such she will spend money on handmade accessories like a handmade leather bag, handmade leather purse, handcrafted shoes and sandals etc.

Handcrafted jewelry
Her jewelry is as timeless as her clothes and would include pearl necklaces, antique jewelry and handcrafted jewelry. Chunky necklaces are not her style as they may be a bit too flamboyant for her style. Instead she will wear pearl necklaces, choker necklaces and handmade necklaces. Statement jewelry for her would be wearable art like art deco designs as opposed to bold coloured necklaces.

Sustainable fashion …smart investment choices
For the classicist, fashion trends come and fashion trends go. She is not perturbed as fashion trends do not dictate the way she dresses. She prefers to spend more on a single quality item of clothing than spend loads on throw away fashion accessories.. So in a sense she supports sustainable fashion by making smart investment choices in her wardrobe. She has peace of mind in knowing that she can rely on her neutral colours and dark suits for years to come.

She is comfortable in designs by Pringle of Scotland, one of the oldest luxury label in the world, and by American fashion designer Ralph Lauren whose fashion exudes grace, elegance and understatement; qualities traditionally associated with fashion icons such as Audrey Hepburn, Jackie Kennedy, Princess Diana and more recently Michelle Obama. So the classic dresser is in good company.

Ladies Golf Clothes – Guide to Ladies Knitwear

Think of golf clothes and a golf sweater, probably with an Argyle pattern, is most likely the first thing to spring to mind. Knitwear is synonymous with golf and as such there are a wide number of options to choose from. A great sweater is a much smarter option than a sporty fleece, it will last for years and styles are unlikely to date. They are also a great fashion item so if your golf outfit needs an instant fix why not update your look with one of this seasons on-trend colours?

Style option 1: Lined sweaters Lined sweaters fall into the practical category – generally they are designed to be worn as outerwear as they have a woven lining to help keep the wind out. If you are looking for a more elegant alternative to a fleece they are a good option as will keep you warm and snug whilst still looking smart. Often these styles have a turtle neck with a zip opening and some will have a Teflon coating to protect against drizzle too.

Style tip: Brighten up a practical lined sweater with a contrast coloured or patterned scarf. Zip neck styles work perfectly with scarves as you tuck them inside for a warm and on trend look.

Style option 2: The classic sweater You can’t beat a great mid weight sweater for versatility. This classic golfing item comes in patterned or plain versions and can be worn season after season. V-necks are more flattering if you have a larger bust and can be teamed with a polo shirt for a smarter look. A crew neck is more practical and warm and it’s a good idea to have a couple of each in your golfing wardrobe to suit all conditions and occasions. Also look out for sleeveless sweaters which are ideal for the summer months.

Patterns: The traditional Argyle pattern – made of diamonds in a diagonal checkerboard arrangement – is a golfing classic. Go for a smaller scale pattern if you are looking for a more elegant style or a bolder large scale if you like to make a statement. If the Argyle look is too bold for you then why not try a cable knit? This is a style that has a patterned stitch and adds texture to the surface of the sweater. Often these styles are one colour and are an easy way to add a subtle detail to your outfit. Stripes have a great sporty appeal. Again, horizontal stripes can make you look broader, so go for a softer tonal colourway if you want to avoid this. If you have small shoulders and want to add emphasis here then stripes are the perfect pattern for you. Spots and dots are a great choice for all body shapes and have a fun, feminine appeal, they do tend to be more trend lead though so you won’t find them every season. Style tip: Patterns that run in a vertical direction will elongate your figure, while those running horizontal or across the chest area can broaden it – so be careful that your selection will flatter your shape.

Style option 3: Cardigans Although cardigans are less popular than sweaters, they are still a good choice. Often golfing cardigans are zip through and have a sportier look rather than using buttons. They make a great choice in the spring and summer as you can easily layer up or down depending on the changeable weather.

Fabrics:

If you are looking for a season round option go for a wool, lambswool or wool mix style. If you are looking for luxury or a treat then cashmere or a cashmere blend can’t be beaten and can be worn all year round (perfect for chillier summer evenings). Wool has natural stretch and breathability and many performance wool items, often made from Merino wool, will move with your body for the ultimate comfort. They also help to keep you warm when it’s cold, and cool when it’s warm thanks to their thermo regulatory properties. For the spring and summer you may prefer a lighter cotton or merino wool fabrication. Many of these styles are now machine washable which is a great practical advancement.

Style tip: If you have a pear shaped figure and want to draw attention away from your hips, then team dark bottoms with an eye-catching or contrast colour sweater.

Technology Like with many sports garments seamless technology has also been incorporated into knitwear. This means that an item is produced in one entire piece rather than consisting of separate parts and then stitched together. The advantage of seamless knits is that of superior comfort. By eliminating often bulky seams at the shoulders and sides you get a much better fit and the natural elasticity of the knitwear is not interfered with.

Still can’t decide? With so much choice around it is often difficult to choose – especially if you are looking for a gift. If you are unsure then opt for a good quality plain style. If you have paler colouring then softer colours tend to be more flattering – darker skin tones can take bolder, brighter shades. This season’s top shades Golf is a sport known for its vibrant colours and bold looks, so don’t feel like you need to be a shrinking violet when making your choices. A classic palette of navy and black can easily be updated with vibrant shades to suit the season. This winter look for deep reds, strong blues, chocolate browns and light greys alongside the golf classics of pale blue and power pink.

Designer’s Classics of Today is Modern Vintage of Tomorrow

Discovering the timeless pieces of today that will endure

When I look at the fashion styles in today’s Vogue, W Magazine, or Bazaar, it is hard to see what might turn into a vintage classic of tomorrow. Some of designer clothes are too arty to be considered, and are only photographed for the now – most of which I would deem unwearable anyway. I have a few designer’s original things hanging in my closet right now that was passed on to me by my mother and gained incredible value over the years.

When you are twenty, no trend seems too far out, and the classics appear downright prudish. Then, reality hits somewhere closer to thirty, and when we are responsible for everything. The fashion faux-pas start to look a little more ridiculous, and get a bit expensive. As we age, certain things don’t look as good, or right anymore. I think that is just fine, because the wisdom gained is invaluable, and we know that those trendy pieces tell a story later in life.

What’s important to know is how to add value to your fashion wardrobe without wasting clothes. Look to a little bit of fashion history to know what pieces remain timeless, and are worth owning twenty years from now – the little black dress, the luxury handbag, or an exquisite blouse. It starts to take hold somewhere around age 27, when you realize the value of certain items. You want to become that individual, and get away from the cookie cutter mall rats.

I would recommend finding that designer boutique that gets to know you. The individual attention you receive is invaluable, and you know you’ll be procuring better items for the long run. My favorite style associate will call me when she sees items that suit my style, and she’s honest in telling me how I look. Boutiques will hold trunk shows for their favorite designers, where you can be the first to order the upcoming season’s looks, and know that you are purchasing quality that endures. Designers produce limited quantities of their items which brings exclusivity and value. This is what makes your wardrobe more distinct and individual to your style.

Vintage Clothes of Tomorrow… What makes a timeless piece? “Designs that have strong individuality, signature style, and a sense of mystery” says Natasha Leratti, a High End Miami based Fashion Designer and Stylist. While it is hard to say exactly which modern pieces of today will make statement point of tomorrow’s vintage, there are some pieces that make obviously choices. The “Little Black Dress” that combines classic lines with a little flair will be one that can be updated with the modern shoes and accessories, regardless of the decade. A simple cut jacket can be instantly updated with a modern shirt or jewelry underneath. Designer Clothes that are classic, with unexpected elements will be tomorrow’s vintage – a romantic silk blouse, an embellished shift dress, or a crocodile handbag will be choices I would look for.

When you shop for vintage today, you should be prepared to pay more for better designer clothes and fashion accessories, just as you would new. If an item is well made and cared for, then it will last for years. The details of the designer items have been paid attention to, and are worth the extra. The early creations of Christian Dior exuded a charm and grace that is quite timeless in design, yet is easily modernized with a blend of today’s chunky jewels, architectural heels, and colorful handbags. Head to toe vintage can look too much like a costume, so the unity is key.

Designer Auctions are great opportunity to find new as well as vintage items. You never know when someone does not realize the significance of a piece and you can pick it up for under face value. It’s important to do your homework when buying vintage to know if something is worth the price.

Our design philosophy revolves around the idea of buying for tomorrow. We offer Collections daytime and cocktail dresses, as well as evening skirts, knits, and fashion accessories that exude a couture flair for today, and quality to be the vintage of tomorrow. Her keen design sense makes her a frontrunner for the modern woman’s fashion wardrobe. She can creates one of a kind couture items that are resold on Auctions and Trunk Shows. That kind Clothes will last a lifetime, gain in value and become classics you pass down.

My Best Wishes To All Fashionably Fabulous Women,

Your Fashion Guru and Stylist,

Natasha Leratti